diff --git a/internal/app/app.go b/internal/app/app.go
index d811f99a..c895fcc0 100644
--- a/internal/app/app.go
+++ b/internal/app/app.go
@@ -214,19 +214,34 @@ var rootGroups = map[string]string{
 // Commands add other gh verbs, such as new, co, add and get, to their own Aliases.
 var verbAliases = map[string]string{"list": "ls", "delete": "rm"}
 
-// addVerbAliases gives every list and delete command its short name.
+// addVerbAliases gives every list and delete command its short name, and lets its flags be named
+// in the plural.
 func addVerbAliases(cmd *cobra.Command) {
 	if alias, ok := verbAliases[cmd.Name()]; ok && cmd.HasParent() && !slices.Contains(cmd.Aliases, alias) {
 		cmd.Aliases = append(cmd.Aliases, alias)
 	}
+	acceptPlurals(cmd)
 	for _, child := range cmd.Commands() {
 		addVerbAliases(child)
 	}
 }
 
+// acceptPlurals lets the flags of cmd be named in the plural, such as --add-labels for the gh name
+// --add-label (D8), without showing the plural in help.
+func acceptPlurals(cmd *cobra.Command) {
+	names := map[string]bool{}
+	cmd.Flags().VisitAll(func(flag *pflag.Flag) { names[flag.Name] = true })
+	normalize := cmd.Flags().GetNormalizeFunc()
+	cmd.Flags().SetNormalizeFunc(func(flags *pflag.FlagSet, name string) pflag.NormalizedName {
+		if singular, ok := strings.CutSuffix(name, "s"); ok && !names[name] && names[singular] {
+			name = singular
+		}
+		return normalize(flags, name)
+	})
+}
+
 // flagAliases makes the flags of cmd accept each key of aliases as another name of the flag it maps
-// to, without showing it in help. Renamed flags keep their old names working this way, such as the
-// plural --add-labels after the singular gh name --add-label became primary (D8).
+// to, without showing it in help. Renamed flags keep their old names working this way.
 func flagAliases(cmd *cobra.Command, aliases map[string]string) {
 	normalize := cmd.Flags().GetNormalizeFunc()
 	cmd.Flags().SetNormalizeFunc(func(flags *pflag.FlagSet, name string) pflag.NormalizedName {
diff --git a/internal/app/issues.go b/internal/app/issues.go
index dee41f24..f49dd5e6 100644
--- a/internal/app/issues.go
+++ b/internal/app/issues.go
@@ -537,7 +537,6 @@ func (f *metadataFlags) register(cmd *cobra.Command) {
 	flags.StringSliceVar(&f.addAssignees, "add-assignee", nil, "Add assignees by `login`; @me for yourself")
 	flags.StringSliceVar(&f.removeAssignees, "remove-assignee", nil, "Remove assignees by `login`; @me for yourself")
 	flags.StringSliceVar(&f.setAssignees, "set-assignees", nil, "Replace all assignees; an empty value clears them")
-	flagAliases(cmd, map[string]string{"add-labels": "add-label", "remove-labels": "remove-label", "add-assignees": "add-assignee", "remove-assignees": "remove-assignee"})
 }
 
 // completeMetadataFlags completes the label and assignee flags of metadataFlags.
diff --git a/internal/app/pull_edit.go b/internal/app/pull_edit.go
index 10ae2fd9..686ede69 100644
--- a/internal/app/pull_edit.go
+++ b/internal/app/pull_edit.go
@@ -143,10 +143,7 @@ pull request, or mark it as a draft or ready for review.`, Annotations: pullArgu
 	cmd.Flags().StringSliceVar(&reviewers.Remove.Users, "remove-reviewer", nil, "Withdraw review requests from users")
 	cmd.Flags().StringSliceVar(&reviewers.Add.Teams, "add-reviewer-team", nil, "Request reviews from teams of the repository's organization")
 	cmd.Flags().StringSliceVar(&reviewers.Remove.Teams, "remove-reviewer-team", nil, "Withdraw review requests from teams")
-	flagAliases(cmd, map[string]string{
-		"milestone-name": "milestone", "add-reviewers": "add-reviewer", "remove-reviewers": "remove-reviewer",
-		"add-reviewer-teams": "add-reviewer-team", "remove-reviewer-teams": "remove-reviewer-team",
-	})
+	flagAliases(cmd, map[string]string{"milestone-name": "milestone"})
 	for _, name := range []string{"add-reviewer", "remove-reviewer"} {
 		_ = cmd.RegisterFlagCompletionFunc(name, a.completeUsers())
 	}