diff --git a/README.md b/README.md
index 877f1675..b9711e46 100644
--- a/README.md
+++ b/README.md
@@ -1,22 +1,25 @@
 hugoBasicExample
 ==========
 
-This is an example site for Hugo.
-
-It is intended to be a demo site for the [hugo themes](https://github.com/spf13/hugoThemes).
+This is an example site for [Hugo](http://gohugo.io/).
 
+It is intended to be a demo site for the various [Hugo themes][].
 
 # Using
 
-1. First [install Hugo](http://gohugo.io/overview/installing/);
-2. Then clone this repository;
-3. Clone the hugo themes;
+1. First, [install Hugo](http://gohugo.io/overview/installing/);
+2. Then, clone this repository;
+3. Clone the [Hugo themes][];
 4. Run Hugo and select the theme of your choosing.
 
+In other words:
 
-```
-    git clone https://github.com/spf13/HugoBasicExample.git
-    cd HugoBasicExample
-    git clone --recursive https://github.com/spf13/hugoThemes.git themes
-    hugo server -t `themename`
-```
+<pre><code>git clone https://github.com/spf13/HugoBasicExample.git
+cd HugoBasicExample
+git clone --recursive https://github.com/spf13/hugoThemes.git themes
+hugo server -t <em>themename</em>
+</code></pre>
+
+Enjoy!
+
+[Hugo themes]: https://github.com/spf13/hugoThemes